{"id":146350,"date":"2025-03-10T10:54:47","date_gmt":"2025-03-10T08:54:47","guid":{"rendered":"https:\/\/www.altamuradistilleries.com\/?p=146350"},"modified":"2025-08-26T02:40:29","modified_gmt":"2025-08-26T00:40:29","slug":"from-bread-to-vodka-the-unexpected-story-of-altamura-wheat","status":"publish","type":"post","link":"https:\/\/www.altamuradistilleries.com\/en\/diary\/from-bread-to-vodka-the-unexpected-story-of-altamura-wheat\/","title":{"rendered":"From Bread to Vodka: <br>The Unexpected Story of Altamura Wheat"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;146381&#8243; back_image_auto=&#8221;yes&#8221; kburns=&#8221;zoom&#8221; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; enable_bottom_divider=&#8221;default&#8221; bottom_divider=&#8221;gradient&#8221; shape_bottom_h_use_pixel=&#8221;true&#8221; shape_bottom_height_percent=&#8221;100&#8243; shape_bottom_color=&#8221;color-jevc&#8221; shape_bottom_opacity=&#8221;30&#8243; shape_bottom_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;100490&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221; shape_bottom_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;762827&#8243;][uncode_info_box items=&#8221;Categories,Date&#8221; text_size=&#8221;h4&#8243; separator=&#8221;bullet&#8221;][vc_custom_heading auto_text=&#8221;yes&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-445851&#8243; uncode_shortcode_id=&#8221;594447&#8243;]Automatic Heading Text[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;572993&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f3eee7&#8243;][vc_column column_width_percent=&#8221;75&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; uncode_shortcode_id=&#8221;464942&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;600&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;202378&#8243;]A fascinating look at how this iconic grain has evolved from bread-making to Premium Vodka.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;489644&#8243; el_class=&#8221;article&#8221;]Some ingredients were always destined for greatness. Altamura wheat is one of them.<br \/>\nFor centuries, this ancient grain has been at the heart of Italy\u2019s most cherished traditions. It has shaped the golden crusts of Pane di Altamura, filled kitchens with the scent of fresh pasta, and earned a Protected Designation of Origin (DOP) status, standing alongside some of Italy\u2019s most celebrated exports &#8211; Parma ham, Modena balsamic, and San Marzano tomatoes. And now? It\u2019s making vodka. The world\u2019s finest vodka, in fact.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;600&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;143893&#8243;]Altamura Wheat: A Grain Like No Other[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;137991&#8243; el_class=&#8221;article&#8221;]Altamura wheat isn\u2019t just wheat. It\u2019s history, flavour, and craftsmanship woven into every grain. Grown in the sun-drenched fields of Puglia, it has long been prized for its rich character, high protein content, and deep, nutty flavour. Bakers have sworn by it for centuries, crafting loaves so perfect they have been protected by law since 37 BC. Yes, 37 BC.<br \/>\nBut great ingredients don\u2019t just stay in one lane. When a grain is this exceptional, it demands to be explored.[\/vc_column_text][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;600&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;118332&#8243;]From the Oven to the Glasss[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;889493&#8243; el_class=&#8221;article&#8221;]While Altamura wheat has been shaping Italy\u2019s most famous bread for centuries, its full-bodied complexity and delicate sweetness make it the perfect base for something even more refined\u2026 vodka. Most vodkas are made from whatever is cheapest &#8211; corn, rye, even potatoes.<\/p>\n<p><strong>The goal?<\/strong> Neutrality. But Altamura Distilleries Vodka takes a different approach.<\/p>\n<p>By using Altamura wheat, this vodka isn\u2019t just smooth\u2014it\u2019s layered, nuanced, and impossibly elegant. It carries hints of soft grain, a whisper of sweetness, and a finish that lingers like the last light over the Puglian countryside.<\/p>\n<p><strong>The result?<\/strong> A vodka that doesn\u2019t just mix. <em>It stands on its own<\/em>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;164483&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f3eee7&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;135297&#8243;][uncode_slider slider_interval=&#8221;0&#8243; slider_navspeed=&#8221;400&#8243; slider_dots_space=&#8221;yes&#8221; el_id=&#8221;2115723&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;784065&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;344218&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;colonna-bianca&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;924787&#8243; el_class=&#8221;article&#8221;]<strong>Why Altamura Wheat Makes Better Vodka<\/strong>[\/vc_custom_heading][vc_separator sep_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;646201&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;75%&#8221; el_height=&#8221;1px&#8221;][vc_column_text uncode_shortcode_id=&#8221;118400&#8243; el_class=&#8221;article-author&#8221;]<\/p>\n<ul>\n<li><em><em><em><strong>The secret is in the quality, the climate, and the craft.<\/strong><\/em><\/em><\/em><\/li>\n<li><strong>The Quality<\/strong>: Altamura wheat isn\u2019t mass-produced or stripped of character. It\u2019s grown with the same care that has sustained Italy\u2019s best baking traditions for over 2,000 years.<\/li>\n<li><strong>The Climate<\/strong>: Puglia\u2019s warm Mediterranean sun, cool breezes, and mineral-rich soil create the perfect conditions for wheat that is bold yet balanced, strong yet refined.<\/li>\n<li><strong>The Craft<\/strong>: Unlike industrial vodkas that erase every trace of their origins, Altamura Distilleries Vodka celebrates its wheat, enhancing its natural flavour rather than stripping it away.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator sep_color=&#8221;color-prif&#8221; uncode_shortcode_id=&#8221;646201&#8243; sep_color_type=&#8221;uncode-palette&#8221; el_width=&#8221;75%&#8221; el_height=&#8221;1px&#8221;][uncode_share layout=&#8221;multiple&#8221; el_class=&#8221;sherare&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;114759&#8243; mobile_height=&#8221;500px&#8221;][vc_single_image media=&#8221;146373&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;191229&#8243;][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;397514&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#f3eee7&#8243;][vc_column column_width_percent=&#8221;75&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; uncode_shortcode_id=&#8221;464942&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; medium_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;&#8221; text_weight=&#8221;600&#8243; text_uppercase=&#8221;&#8221; uncode_shortcode_id=&#8221;330849&#8243;]The Evolution of an Icon[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;204052&#8243; el_class=&#8221;article&#8221;]From ancient ovens to modern martinis, Altamura wheat has been feeding, inspiring, and indulging generations. What started as the backbone of Italy\u2019s most famous bread has evolved into the foundation of a vodka unlike any other. It\u2019s smooth, complex, and deeply rooted in Italian craftsmanship.<\/p>\n<p>So whether it\u2019s baked into a loaf or poured into a glass, one thing is certain&#8230;<\/p>\n<p><em>Altamura wheat was never meant to be ordinary.<\/em><\/p>\n<p><strong><em>And with Altamura Distilleries Vodka, it never will be.<\/em><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;638308&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_center_tablet&#8221; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;152948&#8243;][vc_single_image media=&#8221;156082&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;881323&#8243; media_width_pixel=&#8221;100&#8243;][vc_column_text uncode_shortcode_id=&#8221;846466&#8243; el_class=&#8221;new-class-01&#8243;]<\/p>\n<h2>Natasha Daniels<\/h2>\n<p>Natasha is an award-winning scriptwriter, strategist, and digital consultant with over a decade of experience crafting compelling narratives across TV, audio, and branded content. She has worked with high-profile clients such as the BBC, Netflix, and A24, as well as luxury brands including Burberry, Gucci, and Armani.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Great ingredients don\u2019t just stay in one lane. When a grain is this exceptional, it demands to be explored.<\/p>\n","protected":false},"author":5,"featured_media":146358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[196],"class_list":["post-146350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diary","tag-cocktails"],"_links":{"self":[{"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/posts\/146350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/comments?post=146350"}],"version-history":[{"count":17,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/posts\/146350\/revisions"}],"predecessor-version":[{"id":146357,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/posts\/146350\/revisions\/146357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/media\/146358"}],"wp:attachment":[{"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/media?parent=146350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/categories?post=146350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altamuradistilleries.com\/en\/wp-json\/wp\/v2\/tags?post=146350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}