Newly Appointed, Gopal Joshi, Marketing Director, gives a detailed account of the company’s plans to bring Altamura Vodka to India and the initiatives to market the brand in India.
When you mention Italy, a whole lot of images pop up – delicious wine, yummy pizzas and pastas, fashion, amazing Venice, magnificent Rome et al. Italy is adding one more to the ‘not-to-miss’ list – Italian Vodka and that too from the Puglia region which is known for Pane di Altamura, a traditional authentic Italian bread. Frank Grillo and Steve Acuna, founders of Altamura Distilleries, with their love of all things distilled realised that an amazing loaf of bread is just an amazing bottle of vodka, gin or whiskey waiting to happen. And like all good things in life have a way of crossing boundaries, Altamura Vodka has come to India…